CHARMING CHARLIE UNVEILS FIRST NEW YORK CITY FLAGSHIP

  Charming Charlie NYC Flagship 1 On Wednesday June 3rd Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, unveiled its first New York City Flagship tonight.

Founder & CEO Charlie Chanaratsopon was joined for the occasion by a variety of top editors such as Glamour’s Cindi Leive, Sasha Iglehart and Gretchen Gunlocke Fenton, Allure‘s Siobhan Bonnouvrier, InStyle‘s Meggan Crum, The New York Observer‘s Jasmine Lobe and Jenny Capitain from O – The Oprah Magazine.

The event was held in partnership with Glamour and Step Up, with a portion of the night’s proceeds benefiting Step Up’s mentor-ship programs. Music was provided by DJ Elle Dee.

Situated at 445 Fifth Avenue at 39th Street, the Charming Charlie flagship is a showcase for the brand’s new store concept, and was designed in partnership with Callison Architects.  At 16,000 square feet, the three-level flagship in Midtown East is the largest of the brand’s stores worldwide. Key design elements include a two-story/30 foot tall glass façade, 20-foot tall double doors in the brand’s signature vibrant pink lacquer and a classic residential-style interior that mixes feminine, mid-century accents with luxe materials. Walnut flooring laid in a Herringbone pattern and locally sourced marble staircase and platform flooring are contrasted with custom furniture such as pink Tibetan lambskin chairs and a curved blue velvet sofa, unique artwork curated specifically for this location and multiple suspended Tom Dixon brass shades hanging over the grand staircase. The store also features seven uniquely themed changing rooms and will home to the brand’s private press relations’ office and showroom.

We are thrilled to finally have a flagship in New York City,” said Charlie Chanaratsopon. “Opening this store has been a true labor of love for us, and we look forward to offering chic, effortless style and incredible value to the women of this great city.” 

Charming Charlie NYC Flagship 4

Launched just over ten years ago, Charming Charlie is on the move. Today the company has grown to over $500M in sales and nearly 350 stores across North America, quickly transforming from “the best kept secret” into a flourishing global brand. Known for offering a wide array of affordable fashion accessories merchandised by color, the New York City store offers the full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, select footwear and apparel, a special occasion collection, and more. It also features a curated display of product that is unique to the store. Delivering on the company’s mission to provide chic, effortless style and incredible value to modern women everywhere, retail prices range from $5 to $150 for select limited edition items.

In addition to the buzz around its phenomenal growth, Charming Charlie consistently receives accolades for outstanding achievement. In 2013 Charming Charlie was honored with The Accessories Council’s “Specialty Retailer” ACE Award, ranked number 745 on Inc. Magazine’s annual list of “Top 5,000 Fastest Growing Businesses,” and was featured on Forbes Magazine’s “Ones to Watch” list. Prior to that, in 2010 Charming Charlie received the “Hot Retailer of the Year” award from the International Council of Shopping Centers (ICSC) and the “Marketer of the Year” award in the Retail Category from the American Marketing Association (AMA).  Within the same year, Charlie was honored with Ernest & Young’s “Entrepreneur of the Year” award in the Retail Category.

xoxo Dara Senders – The Style Senders

Photo Credit BFAgency

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