HEIDI KLUM + MACY’S INC – A SUPER CAMPAIGN

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As if super model Heidi Klum couldn’t do anymore she is now being honored in the best way from US retailer giant Macy’s Inc.

INC International Concepts, exclusively at Macy’s, celebrates its 30th Anniversary with a yearlong campaign starring model, television personality, and newly appointed INC brand ambassador Heidi Klum.

Beginning in February and continuing throughout 2015, Klum will appear in a multi-platform campaign with a significant presence in print, digital and in-store. Klum is also being appointed as the media spokesperson. She will be taking center stage in all INC brand messaging surrounding its anniversary campaigns including the launch of the collection.

 “Heidi Klum is the ideal spokesperson for ‘30 Years of INC’. In addition to being an international A-list celebrity and fashion icon, Heidi is a former INC model which makes her an even more compelling ambassador for the brand,” said Nancy Slavin, senior vice president of marketing for Macy’s Private Brands.

“I’ve always loved INC for bringing runway fashion to the masses. Throughout the years, INC has been a forerunner in creating clothing that make women feel confident and sexy,” said Klum.

Heidi Klum will be featured alongside male model Gabriel Aubry, who will serve as the face of INC’s men’s collections for the anniversary campaign.

 “The 30th Anniversary of INC is a significant milestone, both for the brand itself and for Macy’s,” said Jeff Gennette, president of Macy’s Inc. “A Macy’s private brand, INC has grown over the past three decades into a real powerhouse, earning its place among the most popular brands in our overall portfolio and serving a very loyal fashion customer. We look forward to celebrating INC’s past, present and future with a lot of exciting activity over the course of 2015, starting with the introduction of Heidi Klum and Gabriel Aubry as our INC ambassadors for the anniversary year.”

 How exciting is this? Well, I really do like Macy’s Inc and their private label INC collections for their ultra-American-esque style and easy, stylish and wearable flair. What Heidi is wearing in these sneak peak photos is sleek, clean and a bit nautical with hints of menswear and bold prints. I believe this whole campaign and collection will be successful especially with Klum’s face plastered all over the place. I mean come on – who doesn’t want to wear what our favorite super model is wearing? She does look fabulous, by the way!

What are your thoughts?

xoxo Dara Senders – The Style Senders

 

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