REDEFINING CURVY- Violeta by MANGO

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FOLLOWING ITS SUCCESSFUL LAUNCH IN EUROPE, VIOLETA BY MANGO ARRIVES IN THE US!! And we cant be more thrilled about this news!!

The key to the Violeta by MANGO brand, whose designs extend from US sizes 12-18, lies in the precise size-to-size technical details of its designs, offering a quality collection for any occasion. The curve collection, with over 1000 designs, is aimed at the demanding and fashion-conscious woman of today who wants to feel attractive and sexy.

The famous Australian model Robyn Lawley is the global brand image chosen for the Fall/Winter 2014 season, where khaki, crimson and a range of grays are the key colors. In addition, military-inspired pieces like parkas and cargo pants give the collect an urban chic look. Leather garments and a rocker style continue this season, with new colors such as emerald green. In the designs created, maxi sweaters envelop delicate and feminine dresses and blouses with belts at the waist. The 60s length makes a strong return to dresses, but this time with a sober and minimal look.
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Violeta by MANGO continues to expand internationally, with a target to close 2014 with 100 stores in premises measuring approximately 350/400 m2, and a forecast turnover for the brand of 50 million euros.

For its part, MANGO, which arrived in the United States in 2006, closed the 2013 financial year with a turnover of 1.846 million euros, which represents an increase of 9% over 2012, and a profit of 120.5 million euros, 9% more than the previous year. Given the international presence of the brand, 83% of its turnover corresponds to foreign markets, while the remaining 17% corresponds to the Spanish market.

Barcelona, 16 July 2014 – Violeta by MANGO has arrived in the United States. Since the launch of its debut collection early this year, the line has expanded in the major markets (France, Germany, Italy, Netherlands, Turkey, Russia, Saudi Arabia and Spain) with an investment of 20 million euros.

Following its success in Europe, the brand is consolidating its position by reaching out to the American woman. With the direct message is has used since its creation, “It suits me and I like it,Violeta by MANGO goes on sale to the public on Thursday, 17 July via the www.mango.com website.

THANK YOU MANGO FOR DEVELOPING A FANTASTIC FASHION FORWARD LINE THAT US CUVY GIRLS CAN WEAR AND FEEL GREAT AND CONFIDENT IN WEARING!! MORE MAJOR INTERNATIONAL DESIGN HOUSES AND BRANDS NEED TO FOLLOW YOUR LEAD!!

The MANGO line for women with curves can be purchased online at www.mango.com

WHAT ARE YOUR THOUGHTS! WILL YOU PURCHASE ITEMS FROM MANGO’s NEW COLLECTION!! SHARE YOUR THOUGHTS WITH ME BELOW!!

xoxo Dara Senders — The Style Senders

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