MBFW FW14 – NEW SEASON, NEW CHANGES!


The Style Senders is super excited to announce our 4th official season of being accredited members of the press for Mercedes Benz Fashion Week Fall 2014. Taking place February 6-13, 2014 in New York City at Lincoln Center and brand new venues across Manhattan! With all the changes being made to the structure of the event, it has been made much more difficult for many journalists and so called style bloggers to be granted press access or show invitations. With that said, IMG we thank for allowing us to attend again this season! We are excited to see all of the changes made to the overall production that Mercedes Benz Fashion Week is!

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What has changed this season at MBFW?
“MBFW will become increasingly exclusive with more intimate show venues, redesigned VIP spaces and a better curated accredited media list true to an industry focused event. It has always been the policy of Mercedes-Benz Fashion Week that accredited press is covering for valid fashion and news focused media outlets. This will continue to be enforced across all media categories, including broadcast, print and online.”

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WHAT IMG WANTS YOU TO KNOW:
“Last month, following an industry-wide survey, IMG Fashion announced that the February shows would introduce redesigned on-site show venues that offer more versatile environments, the introduction of The Pavilion- a brand new venue at Lincoln Center, and The Hub at Hudson-a flexible presentation space for emerging talent just minutes from the Tents. These venues will be complimented by a redesigned and modern Event Lobby that will offer guests a fashionable environment to conduct business and network with a carefully curated list of accredited media. The new offerings and redesign have enthused returning designers to reconfigure their show production and have also attracted new designers to debut their Collections at Mercedes-Benz Fashion Week.”

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VIRTUAL FASHION WEEK?
“In addition, the newly launched MBFW District, will give designers the opportunity to extend the energy of fashion week across all of New York City and present their collections at off-site venues while remaining under the Mercedes-Benz Fashion Week umbrella. The MBFW District allows for optimized city-wide scheduling, shuttles between Lincoln Center and MBFW District Associate shows and participation in the MBFW Digital District. The unprecedented MBFW Digital District will be the virtual home of fashion week, with live-streamed runway shows of designers showing at Lincoln Center and throughout New York. Live shows will be complimented by a schedule of digital fashion content premieres of international designers who will use this powerful platform to debut their collections to the world. In September 2013, over 3.7 million viewers tuned into the live-streamed shows on the Mercedes-Benz Fashion Week portal, the MBFW District was specifically designed to build off of this runway momentum and further connect designers showing in New York or designers creating collections in their own backyards, the ability to reach a worldwide fashion loving audience.”

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THE LINE UP FOR MERCEDES BENZ FASHION WEEK FALL 2014: NICHOLAS K, BCBGMAXAZRIA, RAOUL, RICHARD CHAI, CREATURES OF THE WIND, TADASHI SHOJI, DESIGUAL, TOME, MARISSA WEBB, DANIEL VOSOVIC, TODD SNYDER, GO RED FOR WOMEN ®/THE HEART TRUTH ® RED DRESS COLLECTIONSM, MARK AND ESTEL, ZIMMERMANN, REBECCA VALLANCE, CARMEN MARC VALVO, PEDRO DEL HIERRO MADRID, TRINA TURK, NAUTICA, REBECCA MINKOFF, HACHE, NICOLE MILLER, CHARLOTTE RONSON, ACADEMY OF ART UNIVERSITY, EMERSON BY JACKIE FRASER-SWAN, RUFFIAN, LACOSTE, JILL STUART, SON JUNG WAN, KOONHOR, HERVÉ LÉGER BY MAX AZRIA, MARA HOFFMAN, ADEAM, IVAN AGUILAR, MONIQUE LHUILLIER, ASIA FASHION COLLECTION, VENEXIANA, LELA ROSE, DKNY, DAVID TLALE, CUSTO BARCELONA, PARKCHOONMOO, DIANE VON FURSTENBERG, VIVIENNE TAM, GEORGINE, MESKITA, MATHIEU MIRANO, CAROLINA HERRERA, NOON BY NOOR, TOMMY HILFIGER, ANGEL SANCHEZ, DENNIS BASSO, ALON LIVNÉ, MILLY BY MICHELLE SMITH, KATYA LEONOVICH, REEM ACRA, RICARDO SECO, ZAC POSEN, DONNA KARAN NEW YORK, TORY BURCH, J.CREW, BADGLEY MISCHKA, JENNY PACKHAM, DIESEL BLACK GOLD, LIBERTINE, NAEEM KHAN, CONCEPT KOREA, PAMELLA ROLAND, MM6 MAISON MARTIN MARGIELA, SKINGRAFT, THE ART INSTITUTES, MICHAEL KORS, NANETTE LEPORE, LIE SANG BONG, KAUFMANFRANCO, HUGO BOSS, BETSEY JOHNSON, MARIST COLLEGE PRESENTS BETSEY JOHNSON REPRISE, CLOVER CANYON, CUTECIRCUIT, ANNA SUI, ZANG TOI, RALPH LAUREN, RACHEL ZOE, J. MENDEL, CALVIN KLEIN, BIBHU MOHAPATRA and HERNAN LANDER.

THE SPONSORS:
Mercedes-Benz, DHL, American Express®, Maybelline New York, TRESemmé, Samsung Mobile, E! Entertainment, WGSN, The New York Times, as well as Women’s Wear Daily and Getty Images.

WILL YOU BE AT MBFW IN NEW YORK CITY?? IF SO SHOOT US A COMMENT!!! WE LOVE CONNECTING WITH YOU ALL!!

xoxo-Dara Senders – The Style Senders

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