BCBGMaxAzria Fall 2010 – Bon Chic, Bon Genre

As we all know Max Azria as made a name for himself by owning six different clothing lines that relate to girls of all ages, all around the world.

BCBGMaxAzria is Max Azria’s most popular collections catering to the younger woman. BCBC translates to Bon Chic, Bon Genre (Good style & Good class). But unfortunately Mr. Azria’s motto for his Fall 2010 line was not as stylish or classy as it has been in seasons past. Perhaps this was caused by wanting a resession friendly and practical collection that could relate to all. However, I did like it.  In my eyes it was a mix between avant-garde and a dark winter gypsy. I found the looks to be stylish but comfortable instead of the dreamy, whimsical, ladylike dresses that Max Azria is known for.

BCBGMaxAzria Fall 2010 collection showcases free-flowing asymmetrical dresses and black cashmere crew-neck sweaters. Geometric wrap-dresses were the focal point leaving many women wanting to snatch a few for themselves. What seamed interesting to me was how he chose to layer tunics over the asymmetrical dresses and tunics. The construction was impeccable as usual and the use of color-blocked silks really made a statement. Many of the dresses looked as comfortable as wearing at-shirt which is what Lubov Azria was striving for;  to have a collection that women can comfortably wear year-round. But what would a BCBG collection be without that touch of femininity that was shown through cinched waists with wide belts, demure sequin halter dresses and tulle lined gun-metal sequin dresses. I do love how Max Azria incorporated the glitz of sequins with what looked liked a very comfortable, woman friendly collection. The colors were very dark and subtle with the use of black, deep hues of blue, shades of dark gray and white with a pop of bright yellow to tie it all together. All the models wore semi sheer white tights and black patten leather platform shoes.

Lubov & Max Azria FALL 2010

xoxoDS – StyleSenders

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